Australian powerhouse, Greg Gould delivers a potent blend of pop, soul, and searing intimacy on the incredibly primal, moody and inescapably moving new single, ‘Who Gave You Permission?’.

Greg is also set to captivate crowds with his latest release live in action throughout 2024, including onstage at SYNTHONY - Australia’s biggest orchestrated dance party this June.

Vigorously tacking exceedingly difficult narrative terrain on this single with unwavering finesse and poise, Greg has also released an accompanying music video, written, directed and edited by the man himself. The single also coincides with Sexual Assault Awareness Month.

Opening with a melancholic piano line, 'Who Gave You Permission?' swells alongside Gould’s cogent vocals, ultimately building into a formidable primal pop anthem. Equally gripping musically as it is lyrically, Who Gave You Permission? weaves nods to the likes of Benson Boone, Rag’n’Bone Man, Teddy Swims and Sam Smith while also profoundly detailing an exceedingly personal experience for Gould himself. “To be honest I'm only just starting to feel comfortable to talk about this,” shares Gould. “The first time I performed the song live I burst into tears. I have been a victim of sexual abuse on four separate occasions in all very different circumstances from when I was 10 years old, right up until I was 30. Each time left me feeling so violated, so powerless, paralysed. Nobody has the right to touch you without permission. No means no. It was a very emotional, heart wrenching and confronting experience to write this song to be honest as I’d pushed a lot of those feelings and experiences down and hadn’t dealt with them - it took a while for me to be ok to admit it. There is a stigma around sexual abuse in general, and I do think it can be really difficult for men who are the victim - whether it be at the hands of another man or a woman. In my case, it was both on separate occasions. I want other men to feel comfortable to talk about this and speak up too.”

‘Who Gave You Permission?’ is fiery, dark and incredibly powerful soul-pop from Greg Gould, who barges through the stigmas of sexual abuse with such lyrical and vocal force. Drums pounding, adrenalised, yet steady, with strings soaked in poignancy, and piano gently sitting underneath, not distracting from the intensity of Greg’s delivery that is fuelled by sorrow, frustration, and determination. ‘Who Gave You Permission?’ is thumping, anthemic, and downright soul-stirring stuff from Greg Gould.

Seeking to empower fellow survivors through ‘Who Gave You Permission?', Gould co-wrote the compelling new single with Benedict, working alongside Gould to unpack his trauma and ultimately pen a connective and sonically robust ode to survival, along with production by Sydney duo Cressbrook, with live strings composed by Ryan Youens. With a striking music video accompanying this deeply powerful song, filmed in Gould’s home state, the clip for ‘Who Gave You Permission?’ flourishes with its sonic elegance alongside poignant visuals to further amplify the driving message at the track’s core. “The music video features a protagonist moving through an old house,” shares Gould.” As they enter each room, a different storyline unfolds, each scenario reveals as we move back and forth between the rooms. I wanted to highlight that sexual abuse can happen in many forms and in many ways...without over-dramatising or sensationalising it.”

A creative cauldron from way back, Greg Gould began singing the moment he could talk; a talent which ultimately followed him to securing the runner up slot at the grand finale of Australia’s Got Talent in 2013. Following his Australia’s Got Talent success, Gould has gone on to generate millions of streams as well as views of his award-winning videos, perform multiple sold out shows and festivals, tour the globe and ignite charts at home and abroad; and all while continuing to foster and grow an authentic connection with his fans through his heartfelt creations.

Set to perform 'Who Gave You Permission?' at an array of events this April and June, fans can expect to hear Gould’s latest track live in action alongside many other original songs. As to what fans can expect in the not too distant future? “Whether the subject matter is darker or lighter, guests at my shows can expect big vocals, big moments and lot of fun,” Gould enthuses. “I love to perform and I'm excited for the next 12 months! I've got big plans and even bigger dreams. I am so proud that Who Gave You Permission? is out now and I'm moving forward both personally and professionally! I would love if even one survivor of abuse feels stronger as a result of hearing this song. I want people to know they are seen, they are heard and they are believed. We won't be broken.”

 ‘Who Gave You Permission?’ is out now, while Greg Gould’s forthcoming album, ‘Strings Attached’ is out July 12.